In a yogurt packaging landscape radically shifted over the last few years with Chobani leading the aesthetic charge in-aisle, I had the opportunity at Landor & Fitch to conceptualize and bring to life a design system that played with the notion of perfect harmony and natural ingredients in a visual space that coincided with FAGE’s clean, minimal designs, while still attempting to break through in the aisle in a matter that did not feel derivative of other brands on shelf.