How does the hair care retail experience begin to move to a more sustainable model outside of the niche market? With the aid of my incredibly talented partners (Jennifer Murray - Fashion Design, and Emily Sabol - Industrial Design), we tackled the question of what reusability could look like in a mass market environment, and what an elevated user experience looks like in the shower when reducing single-use plastics. This project required diving into various facets, such as product design, ergonomics, trend analysis, user experience, and sustainability.