After a year of collaboration with former Procter & Gamble Chief Marketing Officer Jim Stengel, the Hyperquake team, including myself, was tasked with helping Jim look forward to the next phase of his life and assist in developing a new visual identity for his brand. Prolific in his field, Jim was looking to refresh and consolidate his and his company’s brand to focus more on himself as an individual creating spaces for insightful, in-depth, and ideative conversations with other voices in the industry.

What made this work something I am very proud of is the way in which at every step, the team and I had honest conversations with Jim about his inspirations and aspirations, which built trust and led to a brand that feels truly disruptive in this thought leadership, “person-as-brand” space. Pulling cues from classic editorial brands (Jim himself having a background in journalism), a “Mr. Rogers”-esque approach to color and photography (captured in Jim’s home in California by the inimitable Aaron Conway), and a graphic system that centers honest, collaborative, and sophisticated typography and layouts, we landed on a brand expression that feels distinct, and most importantly, a true representation of Jim as an individual. When listening to his podcast ‘The CMO Podcast,’ the visuals showcased and brand ecosystem now feel like a timeless, honest tranlsation of the personality Jim carries in all that he does.